Càtedra Urnbanisme i Gènere

As a result of an agreement between the GVA and the UPV, the “Càtedra Urbanisme i Gènere” (CUG) is born with the aim of dialoguing, debating, sharing and reflecting on the importance of the gender perspective in the urban environment and architecture.

SCOPE

Visual Identity
Communication

APPROACH

For the creation of CUG’s brand we set ourselves the goal of representing plurality. We used a very saturated color palette to strengthen the transmission of the message: the importance of reflection and research on the gender perspective in the urban environment and architecture. In order to represent all the agents involved in these reflections, we relied on speech bubbles as graphic elements to support the brand, both filled and inline.

Photographs: Carlos Gómez