Right Roast Coffee Club

Pioneers in specialty coffee subscriptions, Right Roast decided to take the next step by elevating their experience with a new brand and packaging design.

SCOPE

Rebranding
Packaging

APPROACH

We love working with entrepreneurs and friends… and we love coffee! The rebranding for The Right Roast simmered for months to obtain a new brand that would achieve Tim and Aiko’s goals: elevate the brand with a more sophisticated image, create a new unboxing experience for their subscribers and obtain a flexible packaging system that would allow them to include different roasters each month without losing their brand essence.