Right Roast Coffee Club

Pioneers in specialty coffee subscriptions, Right Roast decided to take the next step by elevating their experience with a new brand and packaging design.




We love working with entrepreneurs and friends… and we love coffee! The rebranding for The Right Roast simmered for months to obtain a new brand that would achieve Tim and Aiko’s goals: elevate the brand with a more sophisticated image, create a new unboxing experience for their subscribers and obtain a flexible packaging system that would allow them to include different roasters each month without losing their brand essence.