Casipa

After more than 37 years helping in the fight against AIDS and HIV prevention, the Anti-AIDS Committee of the Principality of Asturias decides to look to the future by modifying its image and digital environment.

SCOPE

Naming
Rebranding
Web design

APPROACH

It’s time to look forward and leave behind an identity that no longer represented the committee and its mission.
We are shedding red and black to welcome white and green. It’s time fot light and hope.
To reach everyone and convey a message of positivity and enthusiasm, we are using bright, vibrant colors that will help in digital environments.
The new website offers a renewed and fresh image, with a clearer and more direct interface to provide a useful space at the service of people.